From my experience as an XR consultant in the enterprise market, several AR/VR solutions do not proceed beyond the Proof of concept (POC) stage. Unlike consumers who mainly see the fun & cool XR applications such as on filters, games & now meeting spaces, enterprises would need XR solutions that…

Photo by Andrea Piacquadio from Pexels

Recently, I was on a panel with Cambridge Wireless, and one discussion kept popping up was about XR as a medical device. We often see beautiful photoshopped images and reports showing how powerful VR is in treating patients remotely. I get reminded of one such advertisement of TIM(telecom Italia) that…

In my experience, clients very often have wonderful ideas that they would like to see in Augmented Reality. …

Nadia Aziz

AR VR consultant, new technologies, digital transformation

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